Jakarta (12/3). Many business actors have felt the benefits of having a halal certificate for increasing business. Golden Lamien is no exception. The restaurant, certified halal since 2020, has grown fivefold, even during the pandemic.
This achievement was conveyed by Wahyu Joko Priyono, Research and Development Golden Lamien, during the seminar “Challenges and Opportunities in Preparing the Halal Franchise Industry” in the Info Franchise and Business Concept (IFBC) exhibition series on March 10-12, 2023.
“We owned 31 facilities in 2019 when we just received the halal certificate; now, in 2023, we already have 150 facilities and more than 50 business partners,” added Wahyu.
Some of the benefits felt by his party, namely providing security guarantees for consumers, increasing consumers’ trust, becoming a unique selling point as additional selling points for products and opportunities to expand the market scope.
On the same occasion, the Director of Halal Partnership and Audit Service LPPOM MUI, Dr. Muslich, M.Si., stated that halal certification would be required next year for food and beverage products (including services handle them). Three possibilities will occur in a food and beverage business that doesn’t yet have halal certification: warnings, fines, and business closure.
LPPOM MUI has made various programs to drive business actors easier in obtaining halal certificates, including pre-assessment, one-stop service, and assistance by halal partners. (NAD)