Increasing Selling Power, MSMEs Must Have Halal Certificates

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The impact of the COVID-19 pandemic is still being felt today in various sectors. Director of the Institute for the Study of Food, Medicines, and Cosmetics of the Indonesian Ulema Council (LPPOM MUI) Dr. Ir. Lukmanul Hakim, M.Si. said that this impact was also felt quite significantly by Micro, Small and Medium Enterprises (MSMEs) at the National Webinar "Increasing profits and Selling Value of MSMEs with Halal Certificates" some time ago.

Considering that the MSME sector takes a fairly large portion in the national economy, it is necessary to strengthen the MSME industry so that the national economy continues to squirm. Halal certification through MUI is part of efforts to provide strengthening to MSMEs.

With a halal certificate, MSME products can compete and add selling value. Not only domestically, but also abroad. This is because halal-certified products are able to give confidence to consumers, especially Muslims, for the guarantee of halalness and also product safety.

"Because mui halal certification gives confidence to consumers, that the products to be purchased or consumed are in accordance with Islamic law," explained Lukmanul.

In this case, assistance related to the halal certification process and the advantages of halal certification is very necessary. This is an effort to encourage the realization of halal certification for all MSMEs in Indonesia.

In the midst of this pandemic, LPPOM MUI continues to make efforts so that the halal certification process continues to run well. One of them is the way out of halal certification in the midst of this pandemic is the Cerol-SS23000. This online system provides effective, efficient and accountable services.

"This system is in line with the spirit of the industrial world entering the Industrial 4.0 era, where the role of technology is very vital in a production process. Several countries have made Cerol-SS23000 a regulatory model," explained Lukmanul.

Another step taken by LPPOM MUI in dealing with the COVID-19 pandemic is to carry out the Modified On-site Audit (MOsA) protocol, which is the process of comparing audit evidence with 11 criteria for the Halal Assurance System (SJH) which has been modified by certain methods so that the process is still carried out properly, as the basis for determining halal by the MUI Fatwa Commission. (YN)

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