The culinary industry has a fairly high prospect. Creations and innovations also need to be carried out to attract more and more consumers. This is very necessary to remember, consumers have a tendency to saturation of food or drinks. So, food creations emerge with various animal forms. How is the law? (HalalMUI)
In attracting these consumers, business people in the culinary field need to do special tricks, and it turns out that not only the taste needs to be maintained and improved, even the form, the naming of a product also needs to be seriously considered.
Some of the innovations produced have developed into trends in society. Animal shaped food is one of the innovations that many people like, such as crocodile bread, cake doggy dogs, taiyaki, and snake-shaped foods.
In addition, in terms of naming, industry players sometimes embed unfamiliar names in foods, such as devil rawon, pletok beer, cat rice, or broken-hearted noodles.
Regarding the consumption of halal food, is the form and naming definitely halal? In the process, halal food and drinks are required to meet the requirements and procedures for the halal guarantee system established by the MUI. If so, can the form and naming of an unusual food product be processed in halal certification?
Head of Auditing of the Assessment Institute for Foods, Drugs, and Cosmetics, the Indonesian Council of Ulama (LPPOM MUI), Dr. Ir. Mulyorini R. Hilwan, M.Sc, explained, referring to the eleven criteria of the Halal Assurance System (HAS) written on the HAS23000 book, stated that the brand/product name may not use names that refer to something that is prohibited or worship that is not in accordance with sharia Islam. (HalalMUI)
In addition, the characteristics/profile of the product sensory may not have a tendency to smell or taste which leads to haram products or that have been declared haram based on the MUI fatwa.
Furthermore, Dr. Ir. Mulyorini R. Hilwan, M.Sc, revealed that this was later reinforced by the Decree of the Director of LPPOM MUI with Number: SK46/Dir/LPPOM MUI/XII/14. The decision explained the names and forms of products that cannot be certified halal.
In terms of naming, products that cannot be certified are names of products containing liquor names, containing names of pigs and dogs and their derivatives, containing the name syaitan, which leads to things that cause kufr and vanity, and contain words with erotic connotations, vulgarity, and/or porn.
For example, the names of the following products cannot be certified as halal, rootbeer, ice cream flavored rum raisin, 0% alcoholic beer, roast pork, fried pork, beef bacon, hamburgers, hotdogs, devil rawon, pocong ice, kuntilanak chicken noodles, Valentine’s chocolate, Christmas biscuits, Gong Xi Fa Cai noodles, although these foods use halal ingredients.
However, these provisions exclude products that have (`urf) tradition, are widely known and certainly do not contain prohibited elements such as the name of beer pletok, meatballs, noodles, bakwan, bakpia, and buns. (HalalMUI)
While the brands of products containing other illegitimate product names are permitted to be certified, for example, the brands of Garuda, Kubra, Bears, Crocodile, and the label of rhinos. As well, product names containing sexy and sensual words may be certified because they are related to the character and hope for the application of the product, for example, sexy pinky lipstick, sensual amber lotion, sensual spa.
In terms of form, the product cannot be certified if it is in the form of pig and dog animals or forms of products or packaging labels that are erotic, vulgar and/or pornographic. (YS)