Identifying and classifying halal and non-halal products is one of the fundamental challenges of halal certification experienced by the logistics service company PT. Enseval Putra Megatrading, Tbk. The Logistics Manager of PT. Enseval Putra Megatrading, Tbk., Danuri Utami, conveyed this in a webinar with the theme “Halal Logistics: Fulfilling Consumer Expectations and Compliance with Regulations,” which was held by LPPOM MUI last August 3, 2023.
“Another challenge is that few similar industries carry out halal certification, so there is minimal information. We also need to pay attention to the readiness of facilities and systems so that the halal certification process takes place precisely and quickly,” he explained.
Even so, Danuri felt more benefits and opportunities after the halal certification:
- The finished company has added value.
- It has the chance to attract new business partners.
- Increase consumer confidence, especially among Muslims.
- One step ahead compared to competitors yet to be halal certified.
- Compliance with government regulations that will be enforced in 2024.
With all the challenges and opportunities that exist, PT. Enseval Putra Megatrading, Tbk., Choose The Assessment Institute for Foods, Drugs, and Cosmetics Indonesian Council of Ulama (LPPOM MUI) as the Halal Inspection Body (LPH).
“By choosing LPPOM MUI, the halal certification process for three distribution centers and 48 branches, which were planned to be completed in December 2023, turned out to have been completely completed in November 2022,” said Danuri.
This is none other than because institutionally, LPPOM MUI already has an online service system (CEROL-SS23000) that is easy to use anywhere and anytime. In addition, this system has also been integrated with the SiHalal application of the Halal Product Assurance Agency (BPJPH).
LPPOM MUI, according to Danuri, is also accompanied by personnel or human resources (HR) who are competent, friendly, responsive, collaborative, and totality in serving him as a client. One of the LPPOM MUI services that help us is the presence of Halal Partners. Not only that, SJPH can be integrated with other quality management systems.
“What impresses us the most is that LPPOM MUI serves its clients. The halal certification process with LPPOM MUI has become faster and easier to fulfill the SJPH requirements. You could say that the service level of LPPOM MUI is excellent,” said Danuri. (YN)