In addition to improving product quality, one of the ways business actors gain consumer trust is by ensuring that their products carry halal certification. For consumers, this label serves as proof that the product is safe for consumption, hygienic, and compliant with Islamic principles.
However, many business actors still do not fully understand how beneficial this label is. Let us explore this article to understand the various benefits of halal certification for micro, small, and medium enterprises as well as enterprises.
The Importance of Including Halal Certification
Based on Act No. 33 of 2014, the state is required to guarantee the halal status of products consumed and used by the public. This law also mandates halal certification for all products that enter, circulate, and are traded in Indonesia.
In addition, since August 18, 2026, the Halal Product Assurance Agency (BPJPH) has required micro and small enterprises to ensure that all their food and beverage products are certified halal.
Benefits of the Halal Logo for Business Actors
Micro, Small, and Medium Enterprises that display the BPJPH halal logo on their products will gain the following benefits:
- Increasing Consumer Trust
The BPJPH halal logo serves as a symbol of brand trust or an indicator of credibility. Muslim consumers rely on this logo to ensure that the products they purchase align with their religious values. - Enhancing Consumer Loyalty
Not only Muslim consumers, but many non Muslim consumers also choose halal products because they are perceived as more hygienic. This is because the BPJPH halal logo is considered to guarantee product quality, ethical production, and food safety. - Becoming a Key Factor in Purchase Decisions
In many cases, consumers prioritize buying products labeled with the BPJPH halal logo. Beyond religious considerations, they believe these products are hygienic, safe for consumption, and produced according to ethical standards. - Ensuring Cleanliness and Product Safety
To obtain the BPJPH halal logo, strict hygiene standards must be implemented starting from raw material sourcing, production processes, to distribution.
Benefits of Halal Certification for Micro, Small, and Medium Enterprises
Beyond consumer perception, halal certification also provides tangible impacts on the business development of Micro, Small, and Medium Enterprises.
Let us look at some of the benefits:
- Opening Access to Marketplaces and Modern Retail
Some modern e commerce platforms require official product legality, including halal certification. Once fulfilled, your products will be more competitive in broader markets. - Increasing Sales Revenue
Improved market trust in your brand makes your products easier to sell. In addition, you can position your products at a premium price, leading to significant revenue growth. - Complying with Government Regulations
As previously mentioned, all producers of food, beverages, cosmetics, pharmaceuticals, and other consumer goods are required to have halal certification from BPJPH. Compliance helps you avoid regulatory sanctions.
Benefits of Halal Certification for Large Enterprises
On a larger scale, halal certification plays an important role in expansion strategies and long term business sustainability.
Here are the benefits for enterprise level businesses:
- Opening Access to Global Markets
The demand for halal products in international markets continues to grow, including in countries where Muslims are a minority. Therefore, halal certified products tend to be more competitive globally. - Maintaining Supply Chain Integrity
Halal certification ensures that your entire supply chain operates in accordance with Islamic principles and local regulations.
In addition, a halal compliant supply chain provides protection and legal assurance for consumers.
- Increasing Investor Confidence
Businesses with complete legal compliance including halal certification are generally more trusted by investors. This opens opportunities for funding and long term partnerships.
How to Obtain Halal Certification for B2B
If you want to obtain halal certification, follow these steps established by the Halal Product Assurance Agency:
- Preparation of Documents and Business Data
Prepare the required documents, such as:
• Identity Card
• Business Identification Number
• Tax Identification Number
• List of raw materials
• Production process
Also ensure that only halal materials are used to facilitate the verification process. If in doubt, you may consult a halal certification assistant.
- Halal Certification Registration through SIHALAL
Visit the SIHALAL website managed by BPJPH. Then fill in your business data and upload the required documents. This process can be done independently or with assistance from a halal certification companion. - Halal Inspection or Audit
After registration, your product will undergo an audit of materials and production processes by a Halal Inspection Body to ensure that no non halal substances are present. The results of this inspection will be documented in an official report. - Halal Fatwa Determination by the Indonesian Council of Ulama
The audit results are then submitted to the Indonesian Council of Ulama for a halal fatwa determination. If all requirements are met, the halal status will be established as the basis for certification issuance. - Issuance of Halal Certificate by BPJPH
Finally, you need to wait for the issuance of the halal certificate by BPJPH and access it through SIHALAL. Once issued, print the certificate and use it for your business needs.
Time to Scale Up with Halal Certification
From the explanation above, it can be concluded that the benefits of halal certification include increasing consumer trust, expanding market reach, and strengthening your business position in a competitive landscape.
To gain a deeper understanding of the certification process, you can consult your certification needs with LPH LPPOM during Festival Syawal 2026. (TRAS Ed.YN)
