The viral “Pork Meatballs” banner in Bantul serves as a reminder that transparency in product information is crucial in a diverse society. Some consumers’ lack of knowledge about raw materials has sparked controversy and emphasized the importance of clear halal and non-halal labels as key to maintaining public comfort and trust.
The installation of an extensive banner Reading “Pork Meatballs” at a meatball stall in Ngestiharjo Hamlet, Yogyakarta Special Region (DIY), attracted public attention because it also included the logo of the local Indonesian Mosque Council (DMI). As reported by Kompas.com, Ahmad Bukhori, Secretary General of DMI Ngestiharjo, explained that the banner was not intended to prohibit the business, but rather to provide clear information to the public, especially Muslim consumers.
The meatball stall has been operating since the 1990s and is well-known among residents. However, concerns arose in late 2024 when several buyers, including Muslim consumers, were unaware that the product contained pork due to the lack of clear labeling.
This situation serves as an essential reflection of the sensitivity of product information in a diverse society like Indonesia. In a pluralistic, diverse national society, various food preferences and consumption choices are part of everyday life.
Businesses have the freedom to sell products tailored to their market segments, including non-halal products, as long as the information is conveyed transparently and efficiently understood. In the context of Indonesia’s diverse cultures and beliefs, conveying accurate information is part of efforts to build a harmonious social environment.
Responding to this phenomenon, the Corporate Secretary of LPPOM, Raafqi Ranasasmita, emphasized that public education and communication are key factors in preventing misunderstandings within the community.
“In a pluralistic society, the existence of various types of products, both halal and non-halal, is part of the economic dynamics. However, transparency and communication are crucial to avoid causing anxiety or misunderstanding. The principle of information transparency ultimately provides comfort for consumers and certainty for businesses in conducting their business activities,” he said.
Regulatory-wise, the consumer’s right to information has become a strong legal basis in Indonesia. Consumers have the right to obtain correct, transparent, and honest information regarding the condition and guarantees of goods or services, as stipulated in Article 4 of the Consumer Protection Act No. 8 of 1999.
In practice, this provision encourages businesses to provide transparent information regarding raw materials, processes, and the halal status of products. This allows the public to make informed consumption choices based on their needs and beliefs.
Furthermore, the latest regulations regarding halal product assurance also emphasize the obligation to label products that do not meet halal criteria. This is stipulated in Act No. 33 of 2014 concerning Halal Product Assurance (UU JPH), which was revised through Government Regulation No. 42 of 2024.
Through this provision, non-halal products must be labeled as non-halal. This principle ensures a clear position for all businesses, whether selling halal or non-halal products, while also guaranteeing consumers’ right to receive accurate information.
As a preventative measure to prevent similar cases from recurring, LPH LPPOM is making two calls. LPH LPPOM urges restaurant owners to label their products if they sell them clearly.
Furthermore, businesses are encouraged to undergo the official halal certification process through the established channels. By following the correct method, companies not only demonstrate compliance with regulations but also gain greater public trust.
LPH LPPOM’s commitment to assisting businesses is reflected in its open-access and consultation services via the hotline at 14056, email at [email protected], and WhatsApp at 0811-1148-696. These channels provide assistance and convenience for businesses seeking to ensure their processes and products comply with regulations.
LPH LPPOM encourages the wider public to be more proactive in ensuring the halal status of the products they consume. To support this, LPH LPPOM provides a platform called Cari Produk Halal (Search for Halal Products) through the website www.halalmui.org. Meanwhile, a complete list of national halal products can be accessed through the official website of BPJPH, the country’s halal certification authority.
Raafqi reiterated that collaboration is key to success. “All parties have a role to play. Businesses provide clear information, the public makes informed choices, and relevant institutions provide support. In this way, we build an ecosystem of mutual respect and support for public convenience and business sustainability,” he explained. (YN)
