Currently, halal tourism is becoming a trend among domestic and foreign Muslim tourists. They are looking for destinations and facilities that provide halal products. Hotel restaurants with BPJPH halal certificates have greater appeal, especially for this market segment. Guaranteeing the halal status of hotel restaurants can increase the sense of security of Muslim consumers when travelling. LPH LPPOM also actively makes Muslim-friendly tourism successful with fast, easy, and affordable halal certification.
The holiday season is soon approaching. For many people, it is a long-awaited moment to rest and enjoy time with family or friends. When planning a vacation, one crucial consideration often arises when choosing accommodation, where comfort and halal assurance are equally important.
For this reason, BPJPH halal-certified hotel restaurants are the leading choice for many tourists who want to ensure that the food and drinks served and provided follow Islamic law. However, why must hotel restaurants be halal-certified? Indonesia’s tourism industry is experiencing rapid development, and one of the increasing needs is halal-certified product services.
Indonesia, with the largest Muslim population in the world, is a favorite tourist destination for foreign Muslim tourists. Hotel restaurants that serve halal food are very important. Halal certification is not only an obligation but also a must to meet the expectations of the growing market and provide a sense of security for tourists.
Halal certification is now the primary key to building trust, especially among Muslim customers. Amid tight competition in the hotel industry, halal-certified hotel restaurants can be a differentiator from hotels in general and provide added value in terms of economy.
According to the Halal Auditor of LPH LPPOM, Desy Triyanti, S.T., hotel restaurants must be halal-certified because they have food processing and serving services that are included in government regulations set through the Halal Product Assurance Agency (BPJPH). Applicable laws, including a ban on operating, can sanction restaurants that do not comply with these regulations. This step is an effort by the government to protect Muslim consumers, especially in the hotel industry.
“This is certainly a special concern for tourism industry players, especially hotel business players, considering that tourists are not just on vacation but also looking for comfort and tranquility that includes halal. Halal certification is also a number of reasons related to the fulfillment of Islamic law, consumer safety and market trust,” said Desy.
In addition, halal certification guarantees for Muslim consumers that the food and beverage products served do not contain haram (non-halal) ingredients such as pork or alcohol and are processed in accordance with Islamic law. This is very important to provide a sense of security for Muslims when choosing food.
Meanwhile, Halal Influencer Leli Azizah said that halal certification is important in attracting Muslim tourists, both domestic and foreign, who are looking for destinations and facilities that provide halal products. Hotel restaurants registered with halal certificates will have greater appeal, especially for this market segment.
“Tourists are now starting to care and understand about halal-certified products, because they can improve the image of restaurants or hotels for Muslim consumers. Muslim consumers tend to choose products that are guaranteed halal, because they can increase consumers’ sense of security in hotel restaurants,” said Leli.
For these reasons, halal certification is a very important obligation for hotel restaurants that want to serve consumers well and run a business in compliance with Indonesian regulations.
For hotel restaurant business actors who currently do not have a halal certificate, they can register by selecting LPH LPPOM to conduct a halal inspection. We can be contacted through the Customer Care service at Call Centre 14056 or WhatsApp 0811-1148-696. LPH LPPOM also provides a platform through the website www.halalmui.org, which is easily accessible for checking products that already have halal certificates.
In addition, business actors can also explore the flow and process of halal certification by attending the Introduction to Halal Certification (PSH) class, which is held routinely every week https://halalmui.org/pengenalan-sertifikasi-halal/. LPPOM also offers various lab testing services, including halal testing, food safety and vegan claims. (ZUL)
