Halal tourism is becoming a trend among domestic and foreign Muslim tourists. They are looking for destinations and facilities that provide halal products. Hotel restaurants with BPJPH halal certificates have greater appeal, especially for this market segment. The guarantee of halal hotel restaurants can increase the sense of security of Muslim consumers when traveling. LPH LPPOM also actively makes Muslim-friendly tourism successful with fast, easy, and affordable halal certification.
The holiday season is coming soon. For many people, it is a long-awaited moment to rest and enjoy time with family or friends. In planning a vacation, one of the essential considerations that often arises is choosing accommodation, where comfort and halal assurance are equally important.
For this reason, BPJPH halal-certified hotel restaurants are the primary choice for many tourists who want to ensure that the food and drinks served and provided are by Islamic law. However, what is the reason hotel restaurants must be halal certified? Indonesia’s tourism industry is experiencing rapid development, and one of the increasing needs is halal-certified product services.
Indonesia, which is the country with the largest Muslim majority population in the world, makes it a favorite tourist destination for foreign Muslim tourists. Hotel restaurants that serve halal food are very important. Halal certification is not only an obligation but also necessary to meet the expectations of the growing market and provide a sense of security for tourists.
Halal certification is now the primary key to building trust, especially among Muslim customers. In the midst of tight competition in the hotel industry, halal-certified hotel restaurants can be a differentiator from hotels in general and provide added value in terms of economy.
According to the Halal Auditor of LPPOM, Desy Triyanti, S.T., hotel restaurants must be halal certified because food processing and serving services are included in government regulations set through the Halal Product Assurance Agency (BPJPH). Restaurants that do not comply with this regulation can be subject to sanctions by applicable regulations, including a ban on operating. This step is an effort by the Government to protect Muslim consumers, especially in the hotel industry.
“This is certainly a special concern for tourism industry players, especially hotel business players, considering that tourists are not just on vacation but also looking for comfort and peace that includes halal. Halal certification is also a number of reasons related to the fulfillment of Islamic law, consumer safety and market trust,” said Desy.
In addition, halal certification provides a guarantee for Muslim consumers that the food and beverage products served do not contain haram (non-halal) ingredients such as pork or alcohol and are processed in a manner that is in accordance with Islamic law. This is very important to provide a sense of security for Muslims in choosing food.
Meanwhile, Halal Influencer Leli Azizah said that halal certification is essential in attracting domestic and foreign Muslim tourists looking for destinations and facilities that provide halal products. Hotel restaurants registered with halal certificates will have greater appeal, especially for this market segment.
“Tourists are now starting to care and understand about halal-certified products, because they can improve the image of restaurants or hotels for Muslim consumers. Muslim consumers tend to choose products that are guaranteed halal, because they can increase consumers’ sense of security towards hotel restaurants,” said Leli.
For these reasons, halal certification is an essential obligation for hotel restaurants that want to serve consumers well and run a business as a form of compliance with regulations in force in Indonesia.
Hotel restaurant business actors who currently do not have a halal certificate can register by selecting LPH LPPOM to conduct a halal inspection. We can be contacted through the Customer Care service at Call Center 14056 or WhatsApp 0811-1148-696. LPPOM also provides a platform through the website www.halalmui.org which is easily accessible to check products that already have a halal certificate.
In addition, business actors can also learn more about the flow and process of halal certification by attending the Introduction to Halal Certification (PSH) class, which is held regularly every week https://halalmui.org/pengenalan-sertifikasi-halal/. LPPOM also offers various laboratory testing services, including halal testing, food safety, and vegan claims. (ZUL)
