LPPOM MUI encourages the Indonesian Government to expand halal products to the global market. This support is realized through actual actions in the form of a webinar titled “Halal Certification: Access to Indonesia and the Global Market,” which is held in five different languages.
The Government has enacted Act No. 33 of 2014 concerning Halal Product Assurance (UU JPH). This obligation applies to food and beverage products, as well as slaughtering results and services. This was emphasized by the Halal Partnership and Audit Services Director of LPPOM MUI, Dr. Ir. Muslich, M.Si, in a webinar held by LPPOM MUI on January 16, 2024.
“Another thing that needs to be considered is the sanctions after the halal certification deadline applies. Based on Government Regulation No. 39 of 2021 Article 149, business actors who do not implement these regulations will be subject to administrative sanctions in the form of written warnings, administrative fines, revocation of halal certificates, and withdrawal of goods from circulation,” explained Muslich.
This event aims to provide a deep understanding of halal certification and how it can provide access to the Indonesian and global markets. The halal certificate itself will add value to products that will be exported to the country, which will become a consumer attraction. There is a lot of demand for halal-certified products in the global market.
According to the Marketing & Networking Manager of LPPOM MUI, Cucu Rina Purwaningrum, S.TP, MP, the world’s Muslim population is 1.8 billion people; in line with that, the consumption of halal products in the world, such as food, beverages, medicines, and halal cosmetics spends 2.2 trillion US dollars. This can be an opportunity for producers to provide halal products, and it is estimated that by 2024, this value will continue to increase.
“Indonesia itself has the largest halal product transaction value in the world. Similarly in Indonesia, other countries have also experienced an increase and awareness of the increasing need for halal products. This can open up opportunities for Indonesian producers to develop their businesses in the global halal market,” said Cucu.
In addition, he also explained that Act No. 33 of 2014 concerning Halal Product Assurance (UU JPH) was issued by the Indonesian Government to require halal-certified food and beverage products in Indonesia. This means that halal certification is currently an important thing business actors need to market their products in Indonesia.
Meanwhile, halal certification is marked by including the halal logo abroad; some are still voluntary (providing added value), and some are required for certain types of products. In some countries, halal certificates must be issued by certification bodies accredited or recognized by the destination country of export.
LPPOM MUI provides convenience for business actors who want to export their products to Middle Eastern countries and the Organization of Islamic Cooperation (OIC), such as the United Arab Emirates (UAE). Products that LPPOM MUI has inspected can be accepted in these countries. This recognition is done through an accreditation body in the Middle East, the Emirates Authority for Standardization and Metrology (ESMA). Thus, halal certification can facilitate the export of products to these markets by meeting the applicable standard requirements.
On the same occasion, the Product and Network Management Officer of LPPOM MUI, Andriawan Subekti, S.Si., M.Si said that ten types of businesses could register for halal certificates, such as brand holders or product owners, owners of production facilities (maklon), importers/distributors, restaurant services, kitchen owners (ghost kitchens, hotels, and others), catering owners, RPH (slaughterhouses), logistics industry players, shop owners and maklon service owners related to the product handling supply chain.
This halal certificate can be a good investment because it no longer contains a validity period. To meet the requirements, business actors must complete a letter of application to the Halal Product Assurance Agency (BPJPH), a letter of appointment of a halal supervisor, a risk-based Business Identification Number (NIB), and other documents.
Suppose the administration and audit have been carried out. In that case, business actors will receive a halal certificate that is valid forever if there are no changes to the ingredients and composition. This period of provision certainly attracts business actors. Regarding regulations, the SJPH (Halal Product Assurance System) has a surveillance or supervision scheme to ensure consistency in SJPH implementation. Currently, LPPOM MUI continues to encourage government efforts to realize mandatory halal. Not only through education for business actors, LPPOM MUI, as a halal certification partner, also has several programs to facilitate business actors in carrying out halal certification and providing a platform that makes it easy for consumers (business actors and the public) to check products that already have halal certificates. You can check the halalness of a product through the website www.halalmui.org or the Halal MUI application, which can be downloaded from the Google Playstore. (ZUL)
