Cinépolis received a halal certificate from BPJPH after going through the halal inspection which is easy and fast at LPPOM. Now, you have an alternative restaurant in the cinema that is halal-certified.
Got a hobby of watching films at the cinema? Of course, it feels incomplete to watch at the cinema without a snack or beverage, like popcorn or coffee. But, what if the halal of the food and beverages we bought at the cinema’s restaurant is still unclear? Perhaps the watching activity that was supposed to be for fun became hesitant instead.
Now you don’t have to worry anymore. Cinépolis, the leading international cinema chain, received the halal certificate from the Halal Product Assurance Organizing Body (BPJPH) with the number ID00410020176621024 on October 10th, 2024. The halal inspection is done by The Assessment Institute of Foods, Drugs, and Cosmetics (LPPOM) Halal Inspection Body (LPH).
Symbolically, the halal certificate is given by the President Director of LPPOM, Muti Arintawati, to the CEO of PT Cinemaxx Global Pacific (Indonesia Cinépolis), Mr. Alejandro Garlbay, and witnessed by the Director of PT Cinemaxx Global Pacific (Indonesia Cinépolis), Januar Chandra; Deputy CEO of Indonesia Cinépolis, Anthony Sondakh; and National Halal PartnerLPPOM, Nurul Fajrina on October 11th 2024 at Senayan Park Cinépolis. This halal certificate for
the cinema’s restaurant is the first in the country.
“Congratulations to Cinépolis for the halal certificate achievement and also a very well predicate in assessing the implementation of the halal management system. Of course, it’s not an easy thing and will not come true without the encouragement and teamwork from the top management to the restaurant employees. The fulfillment of the certification of halal becomes the form of company commitment in fulfilling the feeling of safety and comfort for the consumers, especially the Muslims in Indonesia,” Muti explained.
Other than that, the halal certification steps that Cinépolis is the compliance form of the company in fulfilling the existing regulation. As we know, the government has implemented the halal-mandatory since 2019. Specifically for food and beverage the stages deadline is on October 17th. After that, this regulation will be fully applied; thus, the company that does not fulfill it will be subject to sanctions.
To fulfill the requirements of halal certification, the company must fulfill the Halal Product Assurance System (SJPH) set of criteria. It includes the raw material procedures, facility to the halal management team so that everything can be traced very well. This is quickly fulfilled by Cinépolis because the company already has centralized rules that are easier to enforce. For the surveillance, Muti emphasized that every party has a contribution, whether it’s a
company, the government, to the public as the consumers.
“The company must have a halal supervisor that passes the competency test, this as the controls and surveillance in the internal of the company. Even so, surveillance is not only the responsibility of the government, but the consumers also have the contribution to supervising the circulated halal products,” she explained.
Meanwhile, Anthony said that halal certification is a historic step that emphasizes Cinépolis’ commitment to prioritizing customer experience and supports the government programs in implementing halal-mandatory for all products. It is also hoped that the results of this halal certification can become a movement for the entertainment industry in Indonesia to pay attention to halal aspects, as well as create a more inclusive ecosystem for all levels of society.
“We are very proud to be the first cinema in Indonesia that is halal certified. Through the strict audit process and fulfilling the halal standard from the government, now the public does not need to worry about the halal certainty of food and beverage products in Cinépolis,” he said.
In Indonesia, Cinépolis operates under the PT Cinemaxx Global Pacific. Until September 2024, this cinema chain has 282 screens in 56 cinemas all over Indonesia, with the studio types of Macro XE, VIP, Regular 2D & 3D, Junior, Luxe, and JOMO (Joy of Missing Out). For now, Cinépolis has 282 screens in 56 cinemas all over Indonesia, including Jakarta, Medan, Manado, Kupang, and Bali.
This cinema chain from Mexico, which is located in 18 countries, plans to expand its market coverage every year by opening new branches in Indonesia. Cinépolis is committed to providing a cinematic experience with innovative concepts and leading facilities. (YN)
