As the implementation of mandatory halal certification approaches in October 2026, businesses across various sectors are facing increasing demands to ensure that all circulating products comply with halal, safety, and legal requirements. In response, the Halal Inspection Body (LPH) LPPOM continues to strengthen its role by providing education and assistance to help businesses better prepare for the regulation while enhancing product quality and consumer trust in the market.
Ensuring product quality from upstream to downstream is essential, with safe raw materials serving as the primary foundation for producing products that are fit for consumption. On the other hand, business legality is a crucial aspect in providing legal certainty while protecting both business actors and consumers. Meanwhile, halal certification serves as a guarantee that products comply with Islamic principles and applicable standards, thereby increasing public trust and expanding market access.
This effort stems from the awareness that product quality must be maintained throughout the entire value chain. The use of safe raw materials is fundamental in producing products that are not only consumable but also free from contamination risks.
At the same time, business legality provides legal assurance that protects not only business actors but also ensures consumer rights. Halal certification, in this context, becomes proof that a product meets religious requirements and established standards, enabling businesses to strengthen consumer confidence while unlocking broader market opportunities.
In this regard, the selection of raw materials becomes a critical starting point. Materials with unclear origin or halal status can hinder the certification process and pose risks to business reputation. Therefore, thoroughness in every stage of raw material procurement is key to maintaining product quality consistency and ensuring business sustainability amid increasingly intense competition.
To support this, LPPOM organized a webinar as part of the Festival Syawal 1447 H titled “Boost Your Sales: The Secret to Safe Raw Materials, Legal Business, and Halal-Certified Products” for business actors on Thursday, April 9, 2026. This initiative aims to strengthen business understanding of the importance of selecting safe and halal raw materials, fulfilling legal requirements, and preparing for the halal certification process as part of a strategy to enhance competitiveness and consumer trust.
Director of Partnership and Halal Audit Services at LPPOM, Dr. Ir. Muslich, M.Si, stated in his remarks that businesses must understand that halal certification is no longer optional but a mandatory requirement in line with the implementation of halal regulations. Therefore, readiness in understanding the certification process and requirements, from raw materials to production systems, is essential.
“Through this initiative, we encourage business actors not only to view halal certification as a regulatory obligation but also as a necessity to improve product quality. With proper preparation and comprehensive understanding, the certification process can be carried out more easily while strengthening consumer trust in the resulting products,” said Muslich.
Meanwhile, Dr. Sri Usmiati, S.Pt, M.Si from the Agricultural Assembly and Modernization Agency under the Ministry of Agriculture highlighted the importance of raw material quality, particularly in animal-based food products such as meat. She explained that meat, as a protein source, carries a high risk of contamination if not handled properly.
Handling meat in accordance with the ASUH principles, which stand for Safe, Healthy, Whole, and Halal, must begin from the slaughtering process through to distribution. Meat that is suitable for consumption must be free from biological and chemical contamination, have proper physical characteristics, and originate from authorized slaughterhouses.
“The halal aspect is crucial, especially in the slaughtering process, which must comply with Islamic law, including specific cutting procedures and being carried out by a competent Halal Slaughterer. Storage and distribution processes must also ensure separation from non halal materials to prevent contamination,” she explained.
From the perspective of business legality, Wahyudi Romdhani, S.P, M.Sc from the Investment Coordinating Board under the Ministry of Investment and Downstreaming explained that the government continues to promote ease of doing business through simplified licensing processes. This is implemented through a risk based business licensing system in accordance with the latest regulations, enabling businesses to obtain permits more quickly, systematically, and in line with their level of risk.
“This system allows business actors, especially Micro and Small Enterprises, to obtain a Business Identification Number quickly through the OSS system as both an identity and a legal license,” he stated.
This convenience is further strengthened by the concept of a single licensing system for Micro and Small Enterprises, along with streamlined procedures that eliminate multiple layers. For low risk businesses, the Business Identification Number can even function as a halal assurance statement, thereby accelerating the certification process.
According to Acquisition Executive of LPPOM, Naomi Carissa Intaqta, S.TP, all products circulating in Indonesia are required to be halal certified in accordance with applicable regulations, except for products that clearly contain non halal ingredients and are required to display non halal information.
The implementation of Good Manufacturing Practices and the Halal Product Assurance System (SJPH) is key to maintaining the consistency of halal compliance. Strict procedures, from material selection and production processes to distribution, must be properly documented and standardized to prevent biological, chemical, and physical contamination.
She also emphasized that halal certification is not only a regulatory obligation but also a business strategy to build consumer trust. The certification process involves several stages, from registration and audit to the issuance of a halal fatwa by the Majelis Ulama Indonesia.
“Consistency in maintaining halal standards is the main challenge for business actors. Failure to maintain halal integrity can result in the loss of consumer trust, which is difficult to restore,” she stated.
Through this initiative, businesses are expected to understand that success is not determined solely by marketing strategies, but also by a strong foundation in raw materials, legal compliance, and halal assurance. With a comprehensive approach, halal certification becomes not only a regulatory requirement but also a value added factor that enhances competitiveness in both national and global markets.
LPPOM remains committed to delivering benefits to the Indonesian community. One of the ongoing programs is Festival Syawal, which focuses on facilitating halal certification for Micro and Small Enterprises as part of LPPOM’s commitment to supporting the government in increasing the number of halal certified products. In the future, halal products are expected to grow both nationally and globally, creating greater assurance for consumers.
As part of Festival Syawal 1447 H under the theme “Halal Raw Material Stores: The First Step Toward Resilient MSMEs,” LPPOM is organizing various initiatives, ranging from free halal certification facilitation for raw material stores to halal education and outreach programs across Indonesia. This program aims to strengthen the role of halal raw material suppliers as a key foundation in building resilient, competitive, and sustainable MSMEs within the national halal ecosystem. (ZUL)
