From MSE kitchens to modern halal retail stores, the need for halal guidance and education is increasingly evident. Responding to this challenge, SIJAMAL, a cooperative whose members are LPPOM employees, has officially launched the Halal Terrace program. This new initiative bridges the intersection of halal certification, Sharia literacy, and community economic empowerment.
Amidst the increasing halal certification requirements that now affect millions of food and beverage products in Indonesia, the need for concrete support for businesses, particularly MSEs, cannot be ignored. Through the Amanah Madani Halal Services Cooperative (SIJAMAL), LPPOM has taken a strategic step by launching the Halal Terrace program. This integrated service integrates halal certification education, sharia financial literacy, business capacity development, and the formation of halal MSE communities.
The program was officially launched on Thursday, July 31, 2025, at the Meatly Shop outlet, one of SIJAMAL’s halal retail business units located on Jalan Semeru, Bogor City. The event was attended by various stakeholders, including representatives from LPPOM, the Bogor City Cooperative Office, business owners, and members of the general public.
Mulich, Head of Halal Partnership and Audit Services at LPPOM, who also serves as SIJAMAL’s supervisor, stated that Teras Halal serves as a concrete contribution to disseminating halal education, especially for MSEs. “This is an implementation of LPPOM’s commitment to supporting the implementation of the Halal Product Assurance (JPH) as promoted by the government. With more than 35 million food and beverage products required to be halal certified, a facilitation program like this is needed,” he said.
Teras Halal is designed not only as a consultation center but also as a collaborative space. It serves as a bridge between regulations and the realities of small businesses. “We want Teras Halal to be the embodiment of cooperation between various parties in building a halal ecosystem. This program can start with micro and small businesses and, over time, expand to medium and large businesses,” added Muslich.
As an entity that has consistently operated in the real sector since 2021, SIJAMAL continues to develop various business lines based on halal and sustainability principles. In 2022, SIJAMAL launched Meatly Shop, a retailer of halal meat products that also provides consumer education on critical aspects of halal, particularly in meat grinding and cutting. Products like meatballs, which often come under the spotlight in halal issues, receive special attention in Meatly’s consumer education.
Meatly now has two branches, including the newest one in the Bantar Kemang area of Pajajaran. According to Bambang Miswanto, Director of SIJAMAL, this step is part of a broader vision to realize a transparent and halal-guaranteed “from farm to table” concept. “Teras Halal is a milestone that solidifies these values. It’s not just about education, but also about encouraging the development of a community-based sharia economy,” he emphasized.
Support for this initiative also comes from the local government. Iim Ibrahim, a representative from the Bogor City Cooperatives Office, expressed his appreciation for the efforts of SIJAMAL and LPPOM. “This program is crucial as an educational tool for communities with limited knowledge about halal products. We, at the Cooperatives Office, fully support this program and hope Teras Halal can grow even further,” he said.
With Teras Halal, SIJAMAL not only strengthens its role as a partner to LPPOM but also opens broader access for MSEs to receive comprehensive halal assistance. It is hoped that, in the future, this program can become a national model for strengthening the halal industry from the grassroots.
Through Teras Halal, SIJAMAL, and LPPOM, it is demonstrated that the halal ecosystem is not built solely on discourse, but through concrete action, starting from small spaces where MSEs learn, develop, and are empowered within a Sharia framework.
The event was also attended by Hikmah Rizka, Vice President of the Halal Ecosystem at Bank Syariah Indonesia (BSI); Koko Catur Rahmadi, President Director of Aladin; Muad Asegab, CEO of Agrivest Global Group; Yohanes Handoyo, Owner of Uncle Jo; and several communities benefiting from the SIJAMAL program. (YN)
