7 Benefits of Free Halal Certification for MSMEs & Culinary Businesses 

Free halal certification is an official government program that makes it easier for MSMEs to manage the legality of food, beverage, cosmetic, and traditional medicine products at no cost. This program was designed to help businesses enhance consumer trust and expand their market reach. 

Many entrepreneurs are unaware that halal certification is a crucial factor in determining product competitiveness in both local and international markets. 

Why is Halal Certification Important? 

Halal certification is not just about labeling, but also: 

• Increasing customer trust 

• Expanding market reach (locally & globally) 

• Complying with government regulations 

• Maintaining quality & production standards 

According to BPJPH data, the demand for halal products in Indonesia has continued to increase annually. This means that businesses without a halal label will struggle to compete. 

Types of Halal Certification Services 

There are two main pathways for obtaining halal certification: 

1. Free Halal Certification Program (SEHATI) 

•  Specifically aimed at MSMEs 

• Fast and free process 

• Suitable for simple, low-risk products 

2. Regular Halal Certification 

• Applicable for large companies or products with complex processes 

• Administrative fees apply 

• More in-depth audit process 

If your business is an MSME, take advantage of the free halal certification program to avoid significant costs. 

Aspects	Free Halal Certification (SEHATI Program)	Regular Halal Certification
Costs	Free (0 Rupiah)	Paid (depending on product type and business scale)
Objectives	MSMEs with simple, low-risk products	Medium to large companies, complex products
Document Requirements	Simpler (NIB, ingredient list, production process)	More comprehensive (halal manual, detailed audits, complete business permits)
Inspection Process	Simple verification (self-declaration & document checking)	Field audit by halal auditor
Processing Time	15–30 business days (faster)	Can take longer, depending on complexity
Parties Involved	BPJPH & halal process assistance	BPJPH, LPH, Halal Auditor, MUI
Product Scope	Simple products: homemade food/drinks, snacks, simple herbal remedies	All product types, including food, beverages, cosmetics, medicines, and industrial materials
Main Objectives	Supporting MSMEs to grow and compete	Ensures national and international halal standards
Certificate Validity Period	4 years	4 years (with stricter supervision)

Free Halal Certification Requirements 

To register, businesses must meet several requirements: 

• Products are not high-risk (e.g., homemade food/drinks) 

• Raw materials are clear and halal 

• Simple production process 

• MSMEs already have a business permit (NIB/OSS) 

• These requirements are easier than regular halal certification, which requires more complex documents. 

Who is Involved in the Halal Certification Process? 

Several parties play essential roles in the process: 

• BPJPH (Halal Product Assurance Agency) – the official regulator 

• LPPOM or LPH – the halal inspection body 

• Halal Auditor – who conducts direct inspections in the field 

• Business Actor – the party registering the product 

The involvement of these multiple parties ensures that halal certification is truly credible and recognized nationally and internationally. How to Get Free Halal Certification 

Here are the practical steps: 

1. Register through halal.go.id 

2. Complete business data and supporting documents 

3. Determine the products to be certified 

4. Simple verification and inspection process 

5. Halal certificate is issued 

This process is usually faster than regular halal certification. 

Significant Benefits of Free Halal Certification for Businesses 

1. Products gain greater consumer trust 

2. Sales increase significantly 

3. Access to major marketplaces and retailers 

4. Meet export requirements to Muslim-majority countries 

5. Enhance brand reputation 

6. Open opportunities for B2B collaboration 

7. Free → no additional costs 

Conclusion 

Applying for free halal certification is a great opportunity for MSMEs to increase consumer trust, expand their market, and maintain product quality without additional costs. By understanding the halal certification requirements, knowing who is involved in the halal certification process, and knowing how to obtain halal certification through official programs, businesses can more easily move forward. Whether you choose the free halal certification program or the regular halal certification, both will provide significant added value for business development. So, don’t delay—get your business halal certified now to gain more trust and become more competitive in the market! 🚀 

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Don’t let your business fall behind just because it’s not yet halal! 

Register your product now for the free halal certification program from BPJPH or regular halal certification from LPPOM (formerly: LPPOM MUI). Click here to start the registration process for Regular Halal Certification.